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Visakan Veerasamy on Twitter: "In 2001, Jonah Peretti tried to custom-order a pair of Nikes with the word "sweatshop" on them. His email exchange with them went viral, and got him thinking
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Maha Shami on Twitter: "Jonah Peretti talks about his viral email exchange with Nike to print "sweatshop" on their shoes... #LiNC14 http://t.co/auuS65Ds7J" / Twitter
Nike Sweatshop Emails | ALN | NT2
Visakan Veerasamy on Twitter: "In 2001, Jonah Peretti tried to custom-order a pair of Nikes with the word "sweatshop" on them. His email exchange with them went viral, and got him thinking
2014: when Jonah Peretti finds out that Exeter's Nike Swea… | Flickr
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PDF) A case of discursive political consumerism: The Nike e-mail exchange | Michele Micheletti - Academia.edu
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A fight with Nike led Jonah Peretti to create a billion-dollar media empire